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TWO local wineries are among a selection of Victorian wineries to be featured at the world’s largest wine museum in France, with the aim of highlighting the state’s reputation as a premium wine producer in an initiative supported by the state government.
Victorian Minister for Economic Growth and Jobs, Danny Pearson, has announced a partnership with the iconic La Cité du Vin trade museum in Bordeaux, France, where Brown Brothers of Milawa and Chambers Rosewood Vineyards of Rutherglen will be joined by Ten Minutes by Tractor, William Downie, Bests Great Western and Yarra Yering at the major tourist attraction, which welcomes more than 400,000 wine lovers every year.
The wineries on show from Yarra Valley, Mornington Peninsula, Gippsland, Grampians, Rutherglen and King Valley, were chosen to show the diversity and vibrancy of the wines produced in Victoria's $9 billion wine industry.
Brown Family Wine Group is showcasing its Innocent Bystander Moscato 2022, Brown Brothers Patricia Cabernet Sauvignon 2018 and Brown Brothers Patricia Shiraz 2019 at La Cité du Vin.
The wines will be displayed for up to a year, accompanied by brand and product information, and will be periodically used for tastings and events for visitors.
The initiative was launched on February 13 and 14 when global wine industry professionals including buyers, importers, wine merchants and hotel and catering representatives gathered to learn about the regions and taste the Victorian wines.
The launch followed Wine Paris & Vinexpo Paris 2025 held on February 10 to 12, where Victorian wines were also celebrated on a global stage.
The event brings together about 4500 exhibitors from 50 countries and this year drew record attendance, with over 52,000 people coming through the doors over three days.
As part of the two-year partnership between Victorian State Government and La Cité du Vin, other Victorian wineries will have the chance to be displayed in the future.





